Social Innovation: Enhancing Creative Performance Through Causal Analysis

ABSTRACT Prior qualitative research has indicated that social innovation, the generation and implementation of new ideas about social relationships and social organization, requires active analysis of the causes operative in a social system. To provide some quantitative evidence bearing on this proposition, 180 undergraduates were presented with six social innovation problems drawn from the business and educational domains. Training in the analysis of causes was provided and manipulations were made to induce analysis through distancing and forecasting. It was found that induction of causal analysis through training and distancing contributed to the originality of obtained problem solutions especially in less familiar domains. The implications of these findings for understanding social innovation are discussed.