Current Status and Trend Analysis of China’s Import Cross-border E-commerce Development

The import cross-border e-commerce as a new industry has achieved rapid development in China. Besides, it has become a new growth point of China's e-commerce market and new "Blue Ocean" of the e-commerce industry. In China, on the trade scale and business mode maturity, the import e-commerce has great difference from the export e-commerce. Moreover, there are restraining factors in the customs clearance efficiency, e-payment, etc. Based on analyzing the above problems, this paper discusses the suggestions on promoting the sound development and analyzes the future trend, with the purpose of providing reference for the further development of the import cross-border e-commerce.