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December 1, 1981Academy of Management Journal

Corporate-Level Strategy, Business-Level Strategy, and Firm Performance.

Donald W. Beard Gregory G. Dess

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Abstract

Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intra-industry variation, respectively. Variables representing both levels of strategy are use...

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Cite This Study

Beard et al. (1981) studied this question.

synapsesocial.com/papers/6a10f79fed67694fb09fa9cd https://doi.org/10.2307/256169

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