Online visibility as a source of competitive advantage for small- and medium-sized tourism accommodation enterprises

This study examines the importance of the Internet as a distribution channel for mediumsized small accommodation enterprises, identifying the characteristics that could the Internet a source of competitive advantage. From the resource-based view, visibility is considered a differentiating factor in the accommodation business, to produce superior organisational performance through the capture of new and by increasing the occupancy rate. The hypotheses are evaluated using models with data from small- and medium-sized hotels in Spain available the public database SABI. The results show a positive effect of online visibility on performance, although explaining only 10% of performance variance. , online visibility is a determinant for the percentage of reservations made the Internet.