The Cultural Semantics of the Japanese Emotion Terms 'Haji' and 'Hazukashii'

Th is paper presents a cultural semantic analysis of the Japanese emotion terms 'haji' and 'hazukashii', made using the methodology of the Natural Semantic Metalanguage (NSM). Th e paper has three aims: (i) to pinpoint the conceptions of 'haji' and 'hazukashii' as emotion terms in Japanese language and culture; (ii) to highlight the diff erences in meaning with their typical English translations 'shame' and 'embarrassing', and show that 'haji' and 'hazukashii' refl ect two diff erent, culture-specifi c emotion conceptions; (iii) to emphasise the suitability of NSM for cross-cultural comparisons of emotion terms in diff erent languages and, in turn, for cross-cultural training.