Tattoo Narratives: The intersection of the body, self‐identity and society

Drawing upon Frank's (1995) discussion of the personal and social aspects of embodied storytelling, this paper considers the tattoo as a form of visual communication created within a multiplicity of contexts. Based on in‐depth interviews with eight tattooed men and women, the focus of this article is the stories that these individuals tell about their tattoos. I argue that the tattooed body is a distinctively communicative body. It has a great deal to say, not only about the identity of the wearer, but also about the culture in which she lives. I conclude with some reflections on examining the tattoo as a conceptual latchkey—a tool that may enable researchers to begin to unlock the complicated relationship between the body, self‐identity and society.