Preface and acknowledgements. Part I: The Global Institution of Television:. 1. Modernity and Global Television. 2. What is Global Television?. Part II: Primetime Goes Global: Programmes and Audiences:. 3: Global Soaps and Global News. 4. Television and Global Audiences. 5. Television, Identity and Global Audiences. 6. The Global and the Local: Cultural Imperialism. 7. Conclusion: The Future of Global Television?. Index.
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Ritzer et al. (1998) studied this question.