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July 1, 2011Journal of Global Marketing

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

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Authors

SCShu‐Chuan ChuSCSejung Marina Choi

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Chu et al. (2011) studied this question.

synapsesocial.com/papers/6a1102a739dd87f6d0eebb78https://doi.org/10.1080/08911762.2011.592461
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