Opportunities, Problems And Limitations Of Digital Transformation Of Hr Management

The authors emphasized the relevance of artificial intelligence and digital technologies in HR management; highlighted three main directions of the impact of digital technologies on the field of HR management: digital workforce (introduction of new management methods, practical skills that contribute to the creation of a new network organization), digital workplace (design of the working environment, which provides performance, the use of modern communication tools), digital HR management (using digital tools and applications for solutions, experimentation, and innovation); showed trends in HR management in the digital economy and necessitated changes in the field of HR management. The authors assessed the level of digitalization of HR management technologies in Russian companies, presented examples of their successful use, and identified the main problems of implementing digital technologies in domestic practice, including: point and fragmentary solutions affecting only individual HR processes instead of a systematic approach; the objective complexity of digitalization of HR management functions and processes due to their multidimensionality; the participation of various categories of staff; the existence of restrictions on digitalization imposed, inter alia, by the law on the protection of personal data; under-prepared HR employees to the practical use of digital technologies, as well as insufficient funding for their implementation. The authors highlighted the conditions that ensure success of the digital transformation of HR management, including the need for cultural changes that must take place in companies.