An Integrated Environment for the Development of Knowledge-Based Recommender Applications

The complexity of product assortments offered by online selling platforms makes the selection of appropriate items a challenging task. Customers can differ significantly in their expertise and level of knowledge regarding such product assortments. Consequently, intelligent recommender systems are required which provide personalized dialogues supporting the customer in the product selection process. In this paper we present the domain-independent, knowledge-based recommender environment CWAdvisor which assists users by guaranteeing the consistency and appropriateness of solutions, by identifying additional selling opportunities, and by providing explanations for solutions. Using examples from different application domains, we show how model-based diagnosis, personalization, and intuitive knowledge acquisition techniques support the effective implementation of customer-oriented sales dialogues. In this context, we report our experiences gained in industrial projects and present an evaluation of successfully deployed recommender applications.