The Effect of Social Media on Researchers’ Academic Performance through Collaborative Learning in Malaysian Higher Education

This study aims to explain the way social media contributes to the enhancement of collaborative learning among researchers Malaysian higher education. The sample comprised of 723 researchers. The findings showed that introvert researchers perceive social media to help in increasing collaborative learning and improving their performance. These researchers are more inclined to communicate through social media as opposed to face-to-face. In addition, the sample researchers are inclined to utilize social media. Therefore, Malaysian higher education institutions are recommended to employ social media in enhancing the researchers’ collaborative learning. The researcher employs the use of theory of technology acceptance model (TAM) for this purpose. The results show that collaborative learning positively and significantly relates to impact intention to use social media for collaborative learning to improve performance of researchers in Malaysian higher education. DOI: 10.5901/mjss.2015.v6n4s1p193