Randomized Response Methodology in Health Research

Randomized response measurement techniques have been proposed to overcome subject unwillingness to answer embarrassing or threatening questions truthfully. Many of the applications to date have dealt with health-related issues. This article demonstrates the application of the unrelated question randomized response design with one such question. Although the techniques are currently underused, they are to be recommended for use in evaluating programs designed to deal with potentially sensitive behaviors orfor research involving attitudes toward sensitive issues.