Entrepreneurial Intention and Self-Efficacy: Unveiling the Mediating Link in University Students

The purpose of this study is to explore the impact of entrepreneurship education (EE) on students' entrepreneurial intention (EI) and entrepreneurial self-efficacy (ESE) within the unique socio-political context of Kashmir. The study further investigates the role of ESE as a mediator in the relationship between EE and EI. While prior research has emphasized the practical benefits of EE, this study advances theoretical understanding by integrating the Theory of Planned Behaviour (TPB) and Social Cognitive Theory (SCT) to examine the mediating role of ESE. Data was gathered from 200 business management students across two higher education institutions who had either completed or were enrolled in entrepreneurship education courses. Data analysis was done using PLS-SEM. The findings indicate that entrepreneurship education significantly impacts students’ intentions to pursue entrepreneurial ventures and their self-efficacy. Moreover, ESE significantly mediates the relationship between EE and EI. These findings contribute to entrepreneurship theory by contextualizing the interaction between EE and ESE in emerging economies and conflict-prone regions, highlighting new pathways for enhancing entrepreneurial intention. This study offers novel insights into adapting theoretical models to regional contexts, thereby advancing the field’s understanding of entrepreneurial behavior in underrepresented areas.