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MONTEMAYOR, RAYMOND. Children's Performance in a Game and Their Attraction to It as a Function of Sex-typed Labels. CHILD DEVELOPMENT, 1974, 45, 152-156. Children 6-8 years old played a game which was labeled either sex-appropriate, sex-neutral, or sex-inappropriate. Measures of performance and attractiveness of the game were obtained. For both boys *and girls, performance was highest when the game was labeled sex-appropriate, intermediate when no sex label was given for the game, and lowest when the game was labeled sex-inappropriate. For attractiveness, the appropriate and neutral label conditions were similar and both were higher than the inappropriate condition.
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Raymond Montemayor (1974) studied this question.
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