The relation between self-discrepancies and emotion: The moderating roles of self-guide importance, location relevance, and social self-domain centrality.

In 5 studies, the authors investigated the effects of self-guide importance, domain centrality to self-definition, and self-domain relevance of testing location on relationships between actual-ideal (AI) and actual-ought (AO) discrepancies and emotions. Although no unique relationships occurred for self discrepancies, moderating effects were found for social self-domains. Location relevance overshadowed other moderator effects. In less relevant locations, AI discrepancies were smaller and AO discrepancy-emotion relationships were moderated by self-guide importance. For more important self-domains, AI discrepancies were smaller and AO discrepancies were unrelated to agitation. For less important self-domains, agitation was related to the AO discrepancy and self-guide importance interaction. By suggesting that different self-regulatory strategies minimize the consequences of AI and AO discrepancies, evidence for distinct ideal and ought self-regulation is provided.