Determining the attitude and intention to use digital land services in an emerging economy

Purpose This study examines how people in a developing country feel about and plan to use app-based land services. It focuses on how they see the perceived quality, privacy and perceived trust of these services. This study also examines how attitude affects the relationship between perceived quality, perceived privacy, perceived trust and the desire to use app-based land services. Design/methodology/approach This study obtained data from 368 participants through a self-administered Google survey form. Using purposive sampling, the survey questionnaires were delivered to the respondents by email, WhatsApp and Messenger. The SmartPLS-4 software was used to assess construct validity and hypothesised path coefficients. Findings The study’s findings suggest that perceptions of quality, privacy and perceived trust substantially impact attitudes towards app-based land services. The findings also suggest that attitude plays a mediating role in the connection between intention to use and perceived quality, privacy and perceived trust. Practical implications The study shows how important it is for land service providers to improve how people see perceived quality, privacy and perceived trust to change people’s minds and get more people to adopt their services. It shows how important attitude is in shaping people’s intention to use these services and encourages service providers to focus on changing users’ attitudes and intentions. Originality/value This study contributes to the limited literature on the impact of perceived quality, perceived privacy and perceived trust on users’ desire to use digital land services. It provides policymakers valuable insights to develop effective strategies for sustaining innovation and increasing adoption rates.