Social Media in the 2020 U.S. Presidential Election Campaign

Democracy relies on fair elections, free from interference or manipulation. Today, social networks are becoming increasingly influential across various spheres of life. They are now actively used to distort public opinion. In particular, the growing role of social media in politics was evident during the 2020 U.S. presidential election. Their presence in the political landscape raises concerns about their potential to influence democratic principles. This article is part of a study on the role of social media in democratic processes in the United States, with a particular focus on the 2020 presidential election campaign. It demonstrates that social media played a significant role in U.S. democracy, especially during the 2020 election. While social media contributed to greater public engagement and increased voter participation, it also exacerbated social polarization and created opportunities for foreign interference. However, before the 2020 presidential election, foreign interference remained relatively low and had minimal impact on the election outcome. J.Biden managed to achieve deeper engagement through multiple social media interactions with a well-structured strategy. As a result, he won the elections, in part due to the active involvement of social media.