Wearing your Politics on your Sleeve: The Role of Political Colours in Social Movements

This article provides evidence of the significance of political colours and associated emblems in the repertoires of social movements and related political parties. It argues that political colours play an important role not only as visual symbols of the cause but also in the emotional life of social movements. Political colours help to create and sustain collective identities and illustrate the role of affect in political life. The article includes a case study of the role of colours in the women's movement, showing how one set of first-wave organizational colours took on much broader symbolic meanings during the second wave of the women's movement. It provides evidence from both the first and second waves of the women's movement of the emotional meaning of the colours for activists. The case study also illustrates the contestation over public memory that occurs in relation to powerful symbols.