Development and application of an Integrated Business Model framework to describe the digital transformation of manufacturing - a bibliometric analysis

The digitalisation trend is affecting the manufacturing industry by adopting several emerging technologies that can increase the efficiency and output of production processes and operations. A growing body of literature shows that this trend demands a structural rethink of how companies do business. However, there is a lack of holistic contributions describing how aspects of manufacturing digitalisation align with the Business Model Innovation process. This study uses a bibliometric mapping approach to analyse the literature on manufacturing digital transformation through the Integrated Business Model (IBM) lens. The results identify the major research topics discussed in the analysed domain and propose an enriched IBM framework with specific descriptions and connections among the components and their relative strengths. Holistically, the resulting enhanced model may ultimately assist practitioners in understanding the innovation process of the BM triggered by technological shifts in their manufacturing, enabling an alignment of the manufacturing strategy with IBM’s components.