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A number of studies indicate that fast music influences performance in everyday activities including shopping and gambling, but the mechanisms through which this effect is realised are not well understood. This study investigates whether fast tempo music influences gambling via an effect on arousal using a laboratory virtual roulette task. One hundred and forty-four participants played virtual roulette whilst listening to fast tempo, slow tempo or no music. Music tempo alone did not influence betting speed, expenditure or risk-taking. Furthermore tempo did not influence participants’ physiological or subjective arousal levels, nor participants’ opinions of the musical stimuli in terms of liking, familiarity, fit or its ability to aid concentration. Our findings suggest that there are some circumstances under which the effect of music tempo does not operate and therefore provides an insight into the limits of music tempo as an explanation for music effects on behaviour. This study has implications for the way that musical characteristics are operationalised in future research into music’s effects on behaviour.
Bramley et al. (Sat,) studied this question.