A balance model of theoretical sustainability – framework and propositions

Purpose This paper aims to describe and discuss a balance model of theoretical business sustainability, to leverage the inferior side, so as to enhance performance. Design/methodology/approach A conceptual description and discussion are provided, along with an empirical depiction. Findings The empirical illustration presents one organization that embodies the goals of theoretical business sustainability in the marketplace and society. Research limitations/implications Further research is needed to enhance our understanding of the phenomenon and performance of business sustainability in supply chains. Practical implications Findings highlight that there is no justification for practitioners to strive consistently for anything other than theoretical business sustainability, and stakeholders need to push organizations in that direction. Originality/value The paper contributes to our understanding of what should be done and why business sustainability performance should be improved in supply chains.