The intrapreneur role of the development directors in an international hotel group

This article fills a gap in the research undertaken into the role of intrapreneurs in the international expansion process of an organisation. The intrapreneurial role of development directors (DDs) in implementing franchising decisions in an international hotel group was investigated. In-depth interviews, observations and document analysis were used as the data collection techniques. Findings suggest that human factors play an important role in the expansion process and, in a culturally diverse context, franchising is very much the concern of the development directors who provide the attributes of intrapreneurs, both in the organisation and externally in the market.