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Previous research has revealed the following three challenges for knowledge sharing: awareness of expertise distribution, motivation for sharing, and network ties. In this case study, we examine how different generations of information and communication technologies ( ICT s), ranging from e‐mail to micro‐blogging, can help address these challenges. Twenty‐one interviews with employees from a multinational company revealed that although people think social media can better address these challenges than older tools, the full potential of social media for supporting knowledge sharing has yet to be achieved. When examining the interconnections among different ICT s, we found that employees′ choice of a combination of ICT s, as affected by their functional backgrounds, could create “technological divides” among them and separate resources. This finding indicates that having more ICT s is not necessarily better. ICT integration, as well as support for easy navigation, is crucial for effective knowledge search and sharing. Adaptation to local culture is also needed to ensure worldwide participation in knowledge sharing.
Yu et al. (Thu,) studied this question.