This paper reports on an exploratory study aimed to collect preliminary data on the credibility assessment of health-related online resources by older adults (OAs), which then would be used to develop a population-specific survey instrument and controlled experiments. The paper defines a methodology and reports on preliminary findings on how credibility markers (i.e., cues) play a positive or negative role in OAs' credibility assessment of health-related websites. Nineteen participants in the semi-structured interviews seemed to perceive health-related websites as most credible when they provided unbiased information, whereas most of the participants showed strong hostilities to advertisements on the websites. The paper also outlines future research directions.
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Wonchan Choi (2013) studied this question.
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