Journal Article Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention Get access Cassie Mogilner, Cassie Mogilner Search for other works by this author on: Oxford Academic PubMed Google Scholar Jennifer L. Aaker, Jennifer L. Aaker Search for other works by this author on: Oxford Academic PubMed Google Scholar Ginger L. Pennington Ginger L. Pennington Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 34, Issue 5, February 2008, Pages 670–681, https://doi.org/10.1086/521901 Published: 20 August 2007
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