The manifestation of cultural confidence under the spread of multicultural culture

The essence of cultural confidence is a form of cultural identity. Cultural identity is the basis of national and ethnic identity, so knowing one's nation and ethnicity is based on knowing one's culture. In the context of accelerating globalization, Chinas traditional rich cultural heritage is facing unprecedented challenges. Will it be overwhelmed by the surging waves of Western culture, or will it ride the wave and play a significant role on the global cultural stage? This article analyzes the manifestation of cultural confidence from three aspects: mass communication, mainstream media, and film and television works. It explores how cultural confidence is embedded and expressed in various forms of media, including television programs, new media platforms, and cinematic productions. Through this multi-dimensional analysis, the study highlights the significance of cultural confidence in reinforcing cultural identity, shaping public discourse, and enhancing Chinas cultural influence in the international arena.