An empirical investigation of 3D-based information systems success for online retailers

Using the theory of information systems (IS) and theory of planned behaviour (TPB), this study aims to investigate the three dimensional (3D) based product presentations success for the online retailers. Particularly, this article is implementing the 3D technology in the laptops industry. In order to test our model, we designed a hypothetical retailer website which presents a variety of laptops. The way we have designed our website allows users to see the presented product from different angles, rotate the product and custom design the colours of the laptops. Further, the designed website allows participants to control the content and form of the 3D flashes. Also the 3D site allows participants to get information about the laptops’ attributes and prices. Our results indicate strong support for the research model. We found that 3D information and system quality are significant determinants for satisfaction and trust which in return impact purchase intention.