Item Silk Road

Online platforms can be divided into information-oriented and social-oriented domains. The former refers to forums or E-commerce sites that emphasize user-item interactions, like Trip.com and Amazon; whereas the latter refers to social networking services (SNSs) that have rich user-user connections, such as Facebook and Twitter. Despite their heterogeneity, these two domains can be bridged by a few overlapping users, dubbed as bridge users. In this work, we address the problem of cross-domain social recommendation, i.e., recommending relevant items of information domains to potential users of social networks. To our knowledge, this is a new problem that has rarely been studied before.