December 1, 1976Journal of Advertising

Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975

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Abstract

(1976). Aaker, David A. (Ed.). Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975. Journal of Advertising: Vol. 5, No. 4, pp. 48-48.

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Barbara J. Coe (1976) studied this question.

synapsesocial.com/papers/6a120b28bb918b6e5b668ddf https://doi.org/10.1080/00913367.1976.10672665

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Abstract

(1976). Aaker, David A. (Ed.). Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975. Journal of Advertising: Vol. 5, No. 4, pp. 48-48.