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June 1, 1992Journal of Macromarketing

Theories of A1Truism and Behavior Modification Campaigns

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JCJames M. Carman

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James M. Carman (1992) studied this question.

synapsesocial.com/papers/6a120fdba2d24b27c16696f7https://doi.org/10.1177/027614679201200102
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