This article examines Gramsci’s theory of common sense and the implications of this theory for understanding social transformation and theorising political activity. Gramsci analyses common sense as a pervasive, though confused and contradictory, variety of ideology. For Gramsci the point is to challenge and question this pervasive ideology and its incoherence, confusion, passivity, and political conservatism. The task is to involve the construction of a new conception of the world, in opposition to existing belief‐systems, and what he terms an ‘intellectual and moral reformation’. By transforming modes of thinking and acting, such a transformation is conceived as revolutionising political possibilities, altering the potentialities inherent in a conjuncture. This approach of Gramsci’s dovetails with revolutionary and radical political movements, suggesting a more fundamental challenge to capitalism and a forgotten but very energetic potential project of revolutionary transformation.
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Andrew Robinson (2005) studied this question.
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