Research Issues and Needs at the Intersection of Advertising and Public Policy

Public policy is part of the fabric of advertising with respect to both research and practice. The strong relationship between advertising and public policy has important implications for consumers, businesses, and federal and state agencies. Advertising laws and regulations can influence business practices just as advertising research can impact regulatory decisions. The purpose of this article is to highlight research at the intersection of advertising and public policy and then to identify specific future research needs that have the potential to contribute significantly to advertising research and practice.