The Promotion and Rationalization of President Joe Biden's Authority and Power Through the Art of Persuasion

The presidential inaugural address is an important stage where speakers need to fully utilize the art of persuasion in order to effectively communicate their views, vision and policies to the audience. “The art of persuasion” plays an important role in presidential inaugural speeches. A presidential inaugural address is not only an oath and vision statement to the nation, but also an important communication opportunity where the speaker needs to influence and inspire the audience through persuasion. This study takes president Biden's inaugural address in 2021 as the research object, and uses qualitative analysis to explore and determine what types of “the art of persuasion” are used in president Biden's inaugural speech, and how these “the art of persuasion” work in the promotion and rationalization of the president Joe Biden's authority and power. The researchers hope that this study can provide some reference value for President Biden's use of the art of persuasion to promote and rationalize his own authority and power in his speeches.