Journal Article HOW GOOD IS THE A. C. NIELSEN PEOPLE-METER SYSTEM? A REVIEW OF THE REPORT BY THE COMMITTEE ON NATIONWIDE TELEVISION AUDIENCE MEASUREMENT Get access J. RONALD MILAVSKY J. RONALD MILAVSKY J.RONALD MILAVSKY is professor of communications at the University of Connecticut Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 56, Issue 1, SPRING 1992, Pages 102–115, https://doi.org/10.1086/269299 Published: 01 January 1992
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J. Ronald Milavsky (1992) studied this question.