Small Asian‐owned retail businesses in the UK: an exploratory investigation

This paper investigates the importance of cultural factors within ethnic minority‐owned firms’ business practices. In doing so, it provides a contribution to the growing body of knowledge at the marketing/entrepreneurship interface and reports specifically on an empirical investigation into the retail marketing practices within a sample of Asian‐owned small firms operating in the UK. The findings from 20 in‐depth personal interviews provide an insight into the practices of ethnic minority‐owned retail businesses indicating that factors associated with key decision makers together with cultural networks, balanced against resource constraints, had a major impact on firms’ operations. Strategies used by the firms in order to enable them to survive in a competitive environment are identified and these contribute to knowledge by questioning the relevance of “break‐out theory” to ethnic minority‐owned firms.