Empathy With Muslim Victims of Discrimination: Can Personalization and Emotionalization in News Reporting Pave the Way?

Hate crimes against Muslims in the United States have been on the rise since 2016 (FBI, 2022), discouraging this group’s participation in public life. Most Americans, therefore, encounter Muslims only via media representations. We investigated if two journalistic storytelling devices can kindle in white non-Muslim Americans empathy and supportive attitudes toward Muslim women who are victims of discrimination. Indeed, personalization and emotionalization of news stories increased empathy for Muslim victims among participants with high Muslim prejudice. Gender differences moderated the effect of emotionalization, with women participants reporting more empathy and willingness to help victims than men.