Digital protest in Singapore: the pragmatics of political Internet memes

This article investigates the use of Internet memes as political protest in Singapore. The proliferation of political memes after the controversial 2017 Singapore presidential election was curious, considering the government’s strict policies in regulating discourses both online and offline. By analyzing memes that circulated after the election, this article examines how the aesthetic form of political Internet memes intersects with current communicative ideologies to disperse their authorship, thereby allowing Singaporeans to communicate political dissent indirectly in ways that can always be subsequently disavowed as humor. In particular, the political productiveness of memes stems from their ambivalent status, as they are capable of being evaluated according to two competing ideologies centered on two intensional prototypes: first, of memes as political artifacts; second, of memes as humorous artifacts. Empirically, this article builds on existing digital media scholarship by demonstrating the need to factor language and media ideologies into analyses of digital media.