What question did this study set out to answer?

Investigate the perceived risk dimensions that deter Generation Y consumers from engaging in online shopping.

January 1, 2020Cogent Business & ManagementOpen Access

To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers

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Investigate the perceived risk dimensions that deter Generation Y consumers from engaging in online shopping.
Assessed perceived risk barriers associated with e-commerce adoption among Generation Y consumers in South Africa.
Perceived risk factors function as substantial barriers hindering digital transactions and online purchasing behavior among young consumers.

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Implication

Survey analysis identifies perceived risk barriers influencing online shopping among Generation Y consumers, highlighting key obstacles to e-commerce adoption.

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Cite This Study

Pentz et al. (2020) studied this question.

synapsesocial.com/papers/6a128d6945487b7639a6ba08 https://doi.org/10.1080/23311975.2020.1827813

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Implication

Survey analysis identifies perceived risk barriers influencing online shopping among Generation Y consumers, highlighting key obstacles to e-commerce adoption.

To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers

Key Points

No abstract yet

Implication

Discussion

Cite This Study

To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers

Key Points

No abstract yet

Implication

Discussion

Cite This Study

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