An Investigation into the Relationship Between Motivation, Satisfaction, and Re-Participation Intentions Among Dog Agility Competition Participants

Purpose: This study examines the relationships between participation motivation, satisfaction, and reparticipation intention among dog agility competition participants. It also aims to provide practical, evidence-based implications for the sustainable growth of dog agility and the broader canine sports industry. Method: The study involved 241 participants in the 2025 Korea Agility Championships hosted by the Korea Kennel Club (KKC) between November and December 2025. Participants were recruited using a convenience sampling method. Data were analyzed using SPSS 27.0, with the significance level set at α=.05. Results: Participation motivation had a significant effect on satisfaction. Intrinsic factors, including health and physical fitness, sense of accomplishment, and social interaction, were closely associated with higher levels of satisfaction. Furthermore, satisfaction also had a significant effect on re-participation intention. Both motivation and satisfaction were identified as key factors associated with re-participation intention. Conclusion: Participation motivation, satisfaction, and re-participation intention were significantly associated at the statistical level, confirming the importance of psychological engagement in dog sports. Strengthening intrinsic motivation and enhancing the competitive experience are critical for promoting sustained participation. These results suggest that organizers should focus on fostering social communities and celebrating individual achievements to ensure the continued development of dog agility programs and the canine sports market.