The innovative design of museum cultural and creative products based on the KANO model

The demands of customers for spiritual culture are successfully met by cultural and creative products, which are a significant carrier of museum culture.Customers may develop a closer relationship with museums through the creative and cultural products' original design, which can greatly increase museums' social awareness.This paper suggests using the KANO model to innovate the design of museum cultural products from the perspective of consumer demand, given the issues of significance homogenisation, exorbitant prices, and a lack of functional development of current museum cultural products.The KANO model is utilised to analyse and prioritise consumers' demands for museum cultural products.This analysis employs a series of metrics to assess consumer needs and determine the most pressing issues within the field.The application of the KANO model in this particular context facilitates the generation of innovative concepts in the domain of product design and development.