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May 24, 20260 citationsOpen Access

Pushing the boundaries: adapting research methodology to document the COVID-19 pandemic from a socio-behavioural perspective in a low/ middle level income country: the case of South Africa

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HCHuman Sciences Research Council

Key Points

  • The aim is to adapt research methodologies to effectively document the socio-behavioural impacts of COVID-19 in South Africa.
  • Conducted two socio-behavioural studies during lockdown using an online questionnaire platform.
  • Utilized paid social media boosted posts and influencers for recruitment and survey promotion.
  • Translated questionnaires into multiple languages and incorporated a home-based call centre to reach high-density communities.
  • Increased survey uptake through targeted social media strategies and community engagement.
  • Achieved data collection from diverse populations within constraints of a resource-poor environment.

Abstract

The outbreak of coronavirus disease 2019 (COVID-19) resulted in South Africas shelter-in-place lockdown. South Africa is vulnerable to the negative outcomes of COVID-19 due to health systems inequalities, high prevalence of human immunodeficiency viruses, tuberculosis and the growing burden of non-communicable diseases. Conducting scientifically validated research during lockdown, in a country thats unequal, divided and resource poor, has resulted in researchers using diverse methodologies and innovative digital tools. These notes report on gathering data for two rapid socio-behavioural studies, conducted during the shelter-inplace lockdown, utilizing a cost-free online platform to administer quantitative questionnaires. It shows the lessons learned to improve survey uptake which include the use of paid for targeted social media boosted posts, the use of social media influencers to promote the surveys, translating the questionnaire into multiple languages and adding a home-based call centre to reach high-density communities.

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Cite This Study

Human Sciences Research Council (2026) studied this question.

synapsesocial.com/papers/6a12965848a0ea16656730e9https://doi.org/10.14749/32377890
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