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English is globally recognized as the dominant language for communication, playing a vital role in various fields. With the increasing interconnectivity and automation of the 21st century, the demand for professional English communication skills has risen worldwide. Multimedia learning has become crucial for engaging and motivating learners, aligning with Education 4.0 principles. This study explores the potential of the Education 4.0 tool ELSA (English Language Speech Assistance) app, which utilizes AI and speech recognition to enhance professional English communication skills among Business school students. The research utilized a cross-sectional survey approach with purposive sampling targeting Business school students, with 206 participants. Over a four-week intervention period, the students were guided to explore the ELSA application as per the study plan. After the intervention, the students’ perceptions were gathered and analyzed using the statistical tool SPSS version 21. The study’s novelty lies in combining multimedia learning with the Education 4.0 tool ELSA to enhance Professional English Communication skills. Results indicate that multimedia learning and ELSA significantly improve communication skills, motivation, engagement and learning outcomes. Further research is needed to address limitations and expand these findings.
Dhivya et al. (Sun,) studied this question.