Climate Literacy and a National Climate Service

The effort to establish a National Climate Service would be incomplete without attention to climate literacy. Underpinning the demand for new services is a growing awareness of our collective vulnerability to climate variability and change. How that is portrayed is a challenging problem, one that cannot be answered through web-based delivery of products. Local, trusted sources of climate information are needed and these entities need to be supported as they engage those they serve in a sustained education process on climate. What is learned through this engagement relating to how information is presented and used will inform national efforts to increase services and relevance of climate information.