The editor of this book clarifies for the reader his use of “technology” as it relates to text by emphasizing that “this is not a book about lithography, reprography, holography, printing presses, computers, or any other ‘machine’ used to generate or reproduce text … Rather it is about the technology of sequencing, structuring, designing, and laying-out of the printed page.”
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Jonassen et al. (1983) studied this question.