The word “sustainability” is often used in business in the belief that the current ways of doing things will be able to be continued with only minor changes to balance economic development with related environmental and social issues. There are, however, immense challenges that threaten the very sustainability of our global society, let alone individual businesses or developments. A few of the most important of these challenges—population growth, clean energy supply, fresh water availability, and global climate change—are discussed. As humanity forms its collective response to these threats, it is concluded that all intelligent people, but especially scientists, have important roles to play, not only in technical innovation, but also in catalyzing political action.
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Bruce R. Conard (2013) studied this question.
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