Optimizing donations for End-of-life healthcare: investments in service diversity initiatives

End-of-life (EoL) healthcare facilities, relying on government funding, face restrictive per diem payment options, which has led to a renewed focus on donations from third parties. In this study, the role of diversity in donations at EoL facilities is examined, in which internal diversity is analyzed via patient diversity and external diversity through providers, referral sources, and service providers. General linear regression is employed on a dataset from 5,010 EoL facilities. The findings show that patient racial diversity in an EoL facility is positively associated with donations, whereas diversity in referral sources, providers, and service providers is negatively associated with donations.