This paper seeks to investigate the reasons why, in an increasingly competitive health care milieu, patients choose certain hospitals over others. It introduces the modified importance-performance analysis technique and presents the method and findings of an empirical study which applied importance-performance analysis in a health care setting. The strategies derived from the study findings are discussed.
No takes yet. Share an insight, caveat, or question.
Yavaş et al. (2001) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: