The purpose of this study was to examine how demographic market segments differ based on three constructs: commitment to the sport, participation frequency and purchase intention. Data were gathered via a web-based questionnaire from community tennis association members (N=537). Significant differences were found with sport commitment based on age; participation frequency significantly differed based on ability level; purchase intention significantly differed based on income and ability level. Theoretical implications are discussed and practical implications are forwarded.
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Jonathan M. Casper (2007) studied this question.
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