Social Responsibility through the Prism of Business Culture and Business Communication: Mechanisms of Implementation in Retail and Restaurant Business

The article is devoted to substantiating the theoretical and methodological foundations for the development and implementation of mechanisms for realizing social responsibility in the retail and restaurant business through the prism of business culture and business communication. Theoretical aspects of the relationship between the concepts of “business culture,” “business communication,” and “social responsibility” are revealed, highlighting their similarities and differences. The factors influencing the formation of sociallyresponsible business using tools of business culture and business communication are systematized. The impact of internal and external communication (business communication) on the process of implementing sociallysignificant initiatives and practices is determined. It is proposed to understand the mechanism of implementing social responsibility as a dynamic system of methods based on the interaction of communication tools and corporate values, aimed at integratingethical, social, and environmental principles into the strategic and operational processes of the company, ensuring the formation of a sustainable sociallyresponsible business. The structure of the mechanism is outlined. An algorithm for implementing the mechanism of social responsibility through the tools of business culture and business communication is developed. Types of mechanisms for implementing social responsibility using tools of business communication and business culture are identified and systematized. Examples of implementing the mechanism of social responsibility in the practice of Ukrainian retail and restaurantbusinesses through the tools of business culture and business communication are provided.