Providing consumers with usable nutrition information requires an effective labeling for mat. This study involved consumers in a supermarket setting. Our objective was to determine whether they could, without previous instruction, make as effective nutrition decisions when using a graphic format based on nutrient density as when using the current labeling format. The questionnaire completed by each participating consumer included items regarding demographic data and shopping preferences, and questions evaluating nutrition knowledge and the ability of the shopper to utilize two nutrition labeling formats in making nutrition decisions. Six supermarkets were selected from one large Utah chain as sites for the survey. The nutrient density format produced the greatest percentage of correct responses. The dif ference was particularly evident when our data were analyzed for overall correct responses. Participants who were high school graduates or had family incomes between $4,000–$7,999 made more correct responses when utilizing the nutrient density format than when confronted with the other format. The nutrient density presentation also took less time for participants to complete. The graphical nutrient density format evaluated in our study is more effective than the current labeling format in assisting consumers to make valid nutritional decisions.
No takes yet. Share an insight, caveat, or question.
Mohr et al. (1980) studied this question.